Eldritch, USA: Siblings Geoff and Rich Brewer have competed all their lives for parental affection, career ambitions, and romantic pursuits. Rich, the elder brother, always comes out on top leaving Geoff to struggle in his shadow. Tragedy strikes their family in a freak accident. In a panic, Geoff seeks out a backwoods cult rumored to have supernatural powers. The bumbling cult's ritual initially solves the problem, but it soon becomes apparent that they have unleashed a sinister force on their unsuspecting, Midwestern town.