The way is agroecology: Do we farm to produce food or money? Is it profitable to produce without poisons? How do I want to feed myself? Can we imagine agriculture with a focus on biodiversity and the health of the soil and people? Producers, marketers, and consumers open their gates and doors to affirm that the way is agroecology. If you are interested in the present and future of how we inhabit this planet, listen to them. It is time to change course; it is time for a new paradigm.