Mies, joka ei osannut sanoa ei: Young priest returns from America to work in an old Helsinki neighbourhood with idyllic wooden houses. The shy but handsome bachelor is assigned the duty of marriage counseling but is soon overwhelmed by the ladies' romantic interest directed at himself. Trying to please everybody, he also creates confusion by taking both sides in the issue of whether to preserve the neighbourhood or to go along with the modernisation plans offered by property developers.