If It Ain't Stiff: The Stiff Records Story: Adrian Edmondson narrates a documentary chronicling the story of Stiff Records, a tiny independent that took music out of the boardroom and gave it back to the fans. Stiff's successes included Nick Lowe, the Damned, Elvis Costello, Ian Dury, Madness, Tracey Ullman and the Pogues. Contributors include Captain Sensible, Jonathan Ross, Suggs, Shane MacGowan and label founders Jake Riviera and Dave Robinson.