Timeline: The History of WWE – 1963-1969 – As Told By Bruno Sammartino: In early 1963, Toots Mondt and Vincent J. McMahon seceded from the governance of the NWA to form the WWWF. Shortly thereafter they would crown their champion and hang the fortune of their venture on him. That man will be your guide for a journey back to 1963 and the formative years of the WWWF up through 1969. Bruno Sammartino was selling out houses all across the northeast and was privy to all the inner workings of the company.