Bingo: The King of the Mornings: 1980s. Brazilian television exploding in color and auditorium programs not so politically correct. In the middle of this fervor, Augusto Mendes, a young rising actor, seeks his place in the sun. From porn studios to soap operas, he finally finds success and fame when he becomes "Bingo", a TV host clown from one of the audience leader TV shows for children. It turns out that behind the rice powder and red nose, nobody knows who he is.