The Maestro: King of the Cowboy Artists: What happens when a dedicated husband and father quits his job, adopts the persona of a Western-Movie Singing Cowboy, takes on the entire art establishment (including Christo and Andy Warhol), and refuses to accept money for his art ? Meet Gerry Gaxiola, AKA The Maestro, an ex-wage slave who gave up everything to make art for art's sake. The Maestro's story could inspire a whole new generation of Van Goghs.