Lure of Ambition: Theda Bara plays the social-climbing Olga Dolan, who becomes the Duchess of Rutledge by means of deception and sheer ruthlessness. Sadly, Bara, who had more or less single-handedly begun the "vamp" craze with the prototype of the genre, A Fool There Was, went out with little more than a whisper. She left films after the ironically titled The Lure of Ambition, and was lured back only twice, in: The Unchastened Woman (1925), a poverty row concoction which had few takers, and Madame Mystery (1926)