FRANCHISE: The IMAX Experience: Following his work with Christopher Nolan on the IMAX release of Tenet and his featured song “The Plan,” Travis Scott and IMAX have teamed up to deliver fans a new way to experience his music. Optimized for IMAX theatres, fans will experience “Franchise” with powerful precision sound and the highest quality crystal-clear imagery on the biggest screens. Only IMAX’s unique theatre geometry will immerse audiences into Travis Scott’s vision with an audio-visual experience unlike any other. Witness “Franchise” first, only in IMAX.